Marketing Associate
Motion Ventures
Marketing & Communications
Singapore
Posted on Feb 5, 2025
Company: Motion Ventures (https://www.motion.vc)
About Motion Ventures
Motion Ventures is an early stage venture capital fund catalysing digital and energy transition across global supply chains. We are backed by a unique network of corporate leaders, industry executives, and government partners, we empower founders to navigate complexities and achieve unparalleled success. Our collaborative approach, engaging stakeholders across and beyond the maritime sector, drives transformative changes that reshape global supply chains.
We take pride in our core values:
- Own Your Outcomes – We lead by example, taking responsibility for our actions and their results.
- Build for Tomorrow – We make decisions with the future in mind, ensuring lasting value creation.
- Ambition in Unity – We recognise that success is shared; we collaborate to achieve exceptional results.
- All In – We commit with unmatched energy and are always prepared to go beyond the ordinary.
We are currently seeking a creative and data-driven Marketing Associate to join our team. In this role, you will play a key part in enhancing our brand presence across various digital channels, ensuring consistent messaging and brand alignment. Your responsibilities will include social media management, content creation, and maintaining fund details on industry databases and platforms.
Responsibilities:
Social Media Management
- Implement comprehensive social media strategy, optimising our presence across multiple platforms Produce and edit content including graphic design and marketing collateralCreate engaging and shareable content, tailored to each platform's audience, to drive brand awareness and audience growthMonitor and analyse social media performance, making data-driven recommendations for improvementManage day-to-day activities on social media platforms, including content scheduling, community management, and monitoring of key performance metrics to optimise engagementMonitor website analytics and user behaviour, making data-driven recommendations for improvement and growth
- Support portfolio companies with PR announcements
- Collaborate with the investment and portfolio team to highlight portfolio company successes and key milestones on social media
- Ensure consistent branding and messaging across all digital platforms, including industry databases, press releases and relevant online resources
- Regularly update fund details, portfolio company information to maintain accuracy
- Monitor and analyse platform performance, making recommendations for improvement and maximising visibility
- Bachelor's degree in marketing, communications, journalism, graphic design or a related field
- Proven experience in digital marketing, social media management, and content creation
- Strong understanding of branding principles and the ability to maintain brand consistency across various platforms
- Excellent written and verbal communication skills, with a keen eye for detail and a flair for storytelling
- Proficient in web analytics tools, social media management tools, and other relevant marketing technologies
- Proficient in design tools such as Figma/ Canva/ Powerpoint, and website creation tools such as Webflow/Wix/ Squarespace/ Framer
- Self-motivated, proactive, and able to work independently in a fast-paced environment
- B2B Positioning: Understand and implement effective B2B marketing strategies tailored for the maritime industry. No prior maritime knowledge is necessary, but the ability to position our brand and portfolio effectively within this sector is crucial.
- Content Creation: Develop compelling content derived from our datasets, including portfolio highlights, in-house knowledge playbooks, and insights from our advisor and investor networks. Leverage creativity to transform existing information into engaging marketing materials.
- LinkedIn Growth and Engagement: Focus solely on LinkedIn to increase our following and engagement. Implement strategies to build a strong and active community, driving brand awareness and interaction.
- Brand Building: Establish and enhance Motion Ventures’ brand credibility. Aim to position Motion Ventures as a leading brand in the maritime industry, akin to the brand presence of Apple or Sequoia in their respective fields.
- SEO and Analytics: Utilise SEO strategies and data analytics to optimise content performance and reach. Monitor and report on key metrics to refine and improve marketing efforts.
- Graphic Design: Perform basic graphic design tasks to support content creation. While not core, having skills in this area is beneficial.
- Reporting: Report directly to the head of Motion Ventures, providing regular updates on marketing activities, performance metrics, and strategic recommendations.
- Experience Level: Entry to mid-level experience in marketing, preferably with a focus on B2B.
- Educational Background: A degree in Marketing, Business, Communications, or a related field is preferred but not mandatory.
- Key Skills:
- Strong understanding of SEO and data analytics.
- Proficiency in content creation and social media management, particularly on LinkedIn.
- Basic graphic design skills (e.g., Canva, Adobe Creative Suite).
- Tools and Software: Familiarity with LinkedIn Analytics, content management systems (CMS), and basic design tools.
- Attributes:
- Highly creative and able to think outside the box.
- Excellent communication and writing skills.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Self-motivated and able to work independently.
- Impact & Autonomy: Work side-by-side with the General Partner, owning end-to-end deal cycles and influencing fund strategy.
- Professional Growth: Develop leadership skills by mentoring Associates; benefit from a clear path to becoming Head of Investments or a higher role within the fund.
- Dynamic Sector: Be part of a pioneering team shaping the future of global trade, supply chains, and energy transition.
- Collaborative Culture: Join a tight-knit, values-driven team that champions ambition, unity, and accountability.