About Expedock

Expedock is at the forefront of revolutionizing the global supply chain industry. We leverage artificial intelligence to automate complex processes, providing our clients with unprecedented efficiency and visibility. Our mission is to build the data infrastructure that will power the future of global trade, making it faster, more accessible, and more efficient. As we continue to grow, we are expanding our services from the supply chain industry to a broader range of businesses.

The Role

We are seeking a results-driven Head of B2B Marketing to spearhead our marketing initiatives and drive pipeline growth. This is a pivotal role that will shape our marketing strategies as we expand into new markets. The ideal candidate will have a strong background in B2B marketing within a BPO environment and a proven track record of generating a robust sales pipeline.

Responsibilities

• Develop and execute a comprehensive B2B marketing strategy to drive brand awareness, generate leads, and grow the sales pipeline.
• Lead demand generation efforts, including digital marketing campaigns, content marketing, SEO/SEM, email marketing, and social media.
• Create and manage a rich content calendar that attracts a qualified audience, including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.
• Oversee our expansion into new business verticals, adapting marketing strategies to effectively target and penetrate these new markets.
• Analyze market trends and competitors to identify new opportunities and ensure our marketing strategies remain competitive.
• Work closely with the sales team to ensure alignment on lead generation, qualification, and follow-up processes.
• Measure and report on the performance of all marketing campaigns, assessing against goals (ROI and KPIs).
• Manage the marketing budget and allocate resources effectively to maximize impact.

Qualifications

• Proven work experience as a B2B marketer, preferably in a leadership role.
• Must have experience working in a BPO (Business Process Outsourcing) company.
• Demonstrable experience in designing and implementing successful B2B marketing campaigns.
• Strong understanding of pipeline management and a proven ability to generate a consistent flow of qualified leads.
• Experience with marketing automation and CRM tools.
• Excellent communication, interpersonal, and leadership skills.
• Strategic thinker with a data-driven and analytical mindset.
• Ability to thrive in a fast-paced, remote-first environment.

Why Join Expedock?

• Be part of a team that is revolutionizing a multi-trillion dollar industry.
• Work in a fully remote setup with flexible working hours.
• Collaborate with an incredibly talented and diverse team.
• Opportunity for rapid career growth and mentorship from the best in the startup world.
• Contribute to a company that is making a real-world impact on global trade.